Different industries. The same busywork.

Results, in numbers.

• Up to 10,000 hrsof manual work removed a day, across the client deployments we run
• 500+companies served
• 14countries, including the UAE and the UK
• Since 2010building, running and supporting software
• 24×7support, every day

Proof that holds up in production.

Illustrative examples. References and detailed case studies are shared on a call.

• Illustrative exampleFinance · Business process automation01

  Supplier invoices that nobody has to retype

  The situation

  Supplier invoices arrive by email as PDFs, scans and photos, in many layouts. The finance team keys each one into the accounting system, matches it to a purchase order by hand and chases approvals by email, so month-end is a scramble.

  What we do

  AI reads each invoice, the workflow matches it to the purchase order and goods receipt, and the entry is posted through the system’s API, or by an RPA bot where there is none. Anything that does not match, or that the AI is unsure of, goes to a person. Approvals reach the right manager by email or Microsoft Teams.

  What changes

  The team reviews exceptions instead of typing. Every invoice has an audit trail of who approved what and when, and the workflow is measured against the old way before the next one is chosen.

  Business process automation

• Illustrative exampleHR · Workflow automation02

  New joiners ready on their first day

  The situation

  A new hire’s details are typed into the HR system, payroll, email and several other tools, by different people at different times. Accounts arrive late, approvals wait in inboxes, and when someone leaves, access is not always removed.

  What we do

  We connect the systems so a joiner’s details are entered once and reach every system that needs them. Accounts and access requests are created automatically, approvals go to the right manager with reminders, and the same workflow runs in reverse when someone leaves.

  What changes

  HR stops re-entering the same data. Joiners have their accounts when they start, leavers lose access on time, and every step is logged with a name and a time, ready for an audit.

  How we automate HR work

• Illustrative exampleProduction operations · Effred SIM03

  Monitoring that resolves, not just alerts

  The situation

  A customer-facing application runs on Kubernetes in the cloud. Alerts fire from several tools at once, most of them noise, and the on-call engineer is woken at night to work out what actually broke. Patches wait because nobody wants to risk a release.

  What we do

  Effred SIM’s AI agents take in metrics, logs and traces, keep a live map of the services and learn their normal behaviour. They correlate alerts into one incident, trace it to the change, component and signal behind it, and fix it through approved runbooks, within the team’s policies and change windows, with rollback ready. Patches roll out canary first.

  What changes

  Effred SIM responds in 100 ms on average and 0.5 s at most, from detection to first action, around the clock. Engineers see one incident with its evidence instead of a flood of alerts, routine issues are resolved without waking anyone, and every action reaches Slack, Microsoft Teams or ServiceNow with a timeline and a post-incident report.

  Effred SIM: AI monitoring

• Illustrative exampleProduct engineering · Staff augmentation04

  A dedicated squad inside your sprints

  The situation

  A product company’s roadmap is growing faster than it can hire. Recruiting takes months, and the engineers it has are stretched between new features and keeping the platform running.

  What we do

  We shortlist vetted engineers with their test results, and the client interviews and chooses. The squad joins the client’s stand-ups, tools and sprints and works in the client’s repositories, with the NDA and IP assignment signed before anyone has access.

  What changes

  The client directs the work and the roadmap moves again. There is one monthly invoice at a fixed rate per person and no placement fee, and if someone is not working out, we replace them and manage the handover.

  Hire developers