CRM development and implementation, built around how you sell.
A custom CRM, or Zoho CRM, Salesforce, HubSpot, Microsoft Dynamics 365 or Freshsales set up properly, by engineers in Gurugram, India, for sales teams in India and abroad. We map your sales process, move your data off spreadsheets or an old CRM, connect email, WhatsApp and phones, and train your team so the CRM actually gets used.
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Who it’s for, and what to expect.
For sales and service teams that run on spreadsheets, WhatsApp chats and memory, and for companies whose CRM nobody updates because it does not match how they sell. As a CRM development company in India, based in Gurugram, we build custom CRMs and implement Zoho CRM, Salesforce, HubSpot, Microsoft Dynamics 365 and Freshsales for clients across Delhi NCR, the rest of India and abroad. We do not make a CRM product of our own, so we recommend what fits your team, and a custom build only when an off-the-shelf CRM will not do.
Every project starts with a short paid discovery of one to two weeks: we map your sales process, the data you have and the systems the CRM must talk to, and end with a written plan, a recommendation and a fixed estimate for the first release. Then we configure or build in two-week sprints with a demo at the end of each, migrate and check your data, connect email, WhatsApp Business, phones and website forms, and train your team before go-live. Lead assignment and follow-up reminders run as automated workflows. Afterwards we can hand over to your own CRM admin, or stay on to support and improve it. Still comparing products? Read how to choose the best CRM for your company.
What's included
Pick the parts you need, and add more once the first one is working.
Custom CRM development
A CRM built around your own stages, fields, approvals and reports, with sign-in, roles and an audit trail, in code you own.
CRM implementation
Zoho CRM, Salesforce, HubSpot, Microsoft Dynamics 365 or Freshsales configured for your pipeline, teams and permissions, not left at the defaults.
Data migration
Leads, contacts, deals and history moved from spreadsheets or an old CRM: cleaned, de-duplicated and checked before you switch over.
Integrations
Email, WhatsApp Business, telephony, website forms and your accounting or ERP system, so every enquiry and call lands on the right record.
Automation & reports
Lead assignment, follow-up reminders, quotation approvals and dashboards your managers read, without anyone copying numbers into a spreadsheet.
Training & support
Training for sales, service and managers, short written guides, and support after go-live while the team settles in.
How we work
Discover
A short paid discovery: goals, constraints, a written plan and estimate.
Design
Architecture, UX and a clickable prototype you can react to.
Build
Two-week sprints, with a demo at the end of each one.
Run
Launch, monitor and hand over — or we keep running it 24×7.
Engineering standards
What you can hold us to on every engagement.
Tech stack
Zoho CRM, Salesforce, HubSpot, Microsoft Dynamics 365, Freshsales · custom CRMs in code you own · WhatsApp Business, Exotel, Twilio, Mailchimp · SAP, NetSuite · Power BI
- Independent adviceWe do not sell a CRM of our own, so the recommendation follows your sales process and budget.
- Data checked before the switchSpreadsheets and old CRMs cleaned and de-duplicated, and a test batch checked by your team before everything moves.
- Joined to how you sellEmail, WhatsApp Business, telephony, website forms and your accounting or ERP system, so every enquiry lands on the right record.
- Roles and an audit trailSign-in, roles and permissions for every team, and an audit trail on custom builds.
- Trained, then supportedTraining for sales, service and managers, short written guides, and support or a hand-over to your CRM admin after go-live.
Questions about CRM
It depends on your team size, how you sell and your budget. Zoho CRM and Freshsales are often a good fit for small and mid-sized Indian teams watching cost; HubSpot is easy to adopt when marketing and sales work closely; Salesforce and Microsoft Dynamics 365 suit larger teams with complex processes, or companies already on Microsoft 365. In discovery we map your sales process and shortlist two or three options, with the reasons and the costs. Read our guide to choosing CRM software for an Indian company.
In most cases, buy one first: a well-configured off-the-shelf CRM covers the usual sales process for a licence fee per user. A custom CRM makes sense when your process is unusual, for example quotations, contracts and service visits tied to one customer record, when per-user licences across a large team cost more than building, or when the data has to stay on your own servers. We tell you which in discovery, with the costs of both.
Yes, that is where most CRM projects start. We clean and de-duplicate your spreadsheets, agree which columns become which fields, import a test batch for your team to check, then move everything (leads, contacts, deals, notes and owners) before the switch. Data from an old CRM moves the same way.
It depends on the number of teams, the data to move and the systems to connect. Discovery usually takes one to two weeks and ends in a written plan with the go-live date in it. After that you see working software at the end of every two-week sprint. A custom CRM usually takes longer than setting up an off-the-shelf one.
Zoho CRM, Salesforce, HubSpot, Microsoft Dynamics 365 and Freshsales, plus custom CRMs we build ourselves. If you already have one, we can take it over, clean it up or extend it.
A short paid discovery ends in a written plan and a fixed estimate for the first release, so you know the cost before the work starts. Licence fees for an off-the-shelf CRM are separate from our fee, and support after go-live is a monthly fee if you want it.
Let's talk about CRM.
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