Customer support outsourcing in India

Customer support agents who sound like your own team.

Trained voice, chat and email agents in India — working in your helpdesk, in your tone, across your customers’ hours. For brands that have outgrown the founder answering every ticket: start with a pilot pod in about four weeks and scale by the week.

Who it’s for, and what to expect.

For brands that have outgrown the founder answering every ticket, and for companies that need support in English, Hindi or regional languages across their customers’ hours. Effred is based in Gurugram, and our trained agents work from India inside your helpdesk and CRM, in your tone, 24×7 or in business hours, for customers in India and abroad.

We start with a brief on volumes, channels, hours and tone, then select and train agents on your product, tools and playbooks. A pilot pod is usually live in about four weeks, with daily quality checks, and you add agents and shifts as volume grows. Calls and tickets are scored, and CSAT, first-response and resolution times are reported every week. The monthly quote depends on the number of agents, the hours of cover, the channels and the languages. For round-the-clock help with the software itself, see 24×7 IT support.

What's included

Pick the parts you need, and add more once the first one is working.

01

Voice, chat & email

Inbound support, order and booking help, and outbound follow-ups.

02

24×7 or business hours

Shifts planned around your customers’ time zones.

03

Trained on your product

Playbooks, knowledge base and shadowing before anyone goes live.

04

Your helpdesk, your data

Agents work inside Zendesk, Freshdesk, Zoho Desk, Intercom or your own tools.

05

Quality you can see

Call and ticket scoring, CSAT and a weekly report.

06

English, Hindi and regional languages

Agents matched to the people who call you.

How we work

Week 1

Brief

Volumes, channels, hours and the tone your customers expect.

Week 2–3

Hire & train

Agents selected and trained on your product, tools and playbooks.

Week 4

Pilot

A small pod goes live with daily quality checks.

Ongoing

Scale

Add agents and shifts as volume grows, with weekly reports.

How we deliver

What you can hold us to on every engagement.

Tools

Zendesk, Freshdesk, Zoho Desk, Intercom · HubSpot Service Hub, Salesforce Service Cloud · Exotel · WhatsApp Business

  • Trained before go-livePlaybooks, knowledge base and shadowing before any agent takes a live ticket.
  • A supervised pilotA pilot pod live in about four weeks, with daily quality checks.
  • Your helpdesk, your dataAgents work in your helpdesk and CRM, with access you control.
  • Quality in numbersScored calls and tickets, CSAT, first-response and resolution times, reported weekly.
  • Matched languagesEnglish, Hindi and regional languages, matched to the people who contact you.

Questions about customer support

A pilot pod is usually live in about four weeks: one week to brief, two to hire and train, then a supervised pilot.

Let's talk about customer support.

Software, people or growth — a person replies within one working day.