Custom software development by senior squads, embedded with your team.
Senior software engineers in Gurugram, India, building web apps, mobile apps, internal tools and SaaS products for startups, growing companies and enterprises in 14 countries. A short paid discovery gives you a written plan and a fixed estimate; then you see working software every two weeks. The code is yours from day one.
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Who it’s for, and what to expect.
We build for startups shipping a first product, growing companies replacing spreadsheets and old systems, and enterprises and public-sector teams that need more senior engineers. As a custom software development company in Gurugram, India, we work with clients across Delhi NCR and the rest of India, and in the Gulf, Africa, Europe and the US: 500+ companies in 14 countries since 2010 (how we work with clients abroad). If you would rather have custom software developers inside your own team than hand over a whole project, we provide them through staff augmentation.
Every project starts with a short paid discovery of one to two weeks that ends in a written plan and a fixed estimate for the first release. A squad of senior engineers, with a designer and a project manager where you need them, then builds in two-week sprints and shows you working software at the end of each one. You can work with us entirely remotely or meet us at our office; either way, the code, designs and documentation are yours from day one. Choosing between partners? Our guide on how to choose a software development company in India lists the questions to ask each of them.
What's included
Pick the parts you need, and add more once the first one is working.
Discovery & Design
Two-week design sprints. Clickable prototypes before any code is written.
Web Applications
React · Next · TypeScript. Performance budgets enforced in CI.
Mobile (Native & Hybrid)
Swift · Kotlin · React Native · Flutter. Shipped to App Store and Play.
Backend & APIs
Node (NestJS) · Go · Python · Rust. GraphQL, gRPC, REST.
AI Engineering
LLM apps, RAG pipelines, fine-tuning, evals. Production-grade, not demos.
Embedded & IoT
Edge devices, gateways and firmware, built and kept updated in production.
How we work
Discover
A short paid discovery: goals, constraints, a written plan and estimate.
Design
Architecture, UX and a clickable prototype you can react to.
Build
Two-week sprints, with a demo at the end of each one.
Run
Launch, monitor and hand over — or we keep running it 24×7.
Engineering standards
What you can hold us to on every engagement.
Tech stack
React, Next.js, TypeScript · Node.js (NestJS), Go, Python, Rust · Swift, Kotlin, React Native, Flutter · PostgreSQL, Redis · REST, GraphQL, gRPC
- Fixed estimate before the buildA paid discovery of one to two weeks ends in a written plan, the architecture and a fixed estimate for the first release.
- Working software every two weeksTwo-week sprints, each ending with a demo of working software, not a slide deck.
- Reviewed and tested in CIEvery change goes through a reviewed pull request and an automated build and test run before it merges, with performance budgets enforced in the pipeline.
- Your code, your accountsCode, designs and documentation live in your repositories from day one. The NDA and IP assignment are signed before anyone has access.
- Run after launchA hand-over with documentation, or 24×7 IT support with Effred SIM agents watching production.
Questions about custom software
It depends on scope. We start with a short paid discovery that ends in a written plan and a fixed estimate for the first release, so you know the cost before the build starts.
Discovery takes one to two weeks. After that you see working software at the end of every two-week sprint, and the date for the first release is in the written plan.
Startups building a first product, growing companies replacing spreadsheets and old systems, and enterprises and public-sector teams that need more senior engineers — in India, the Gulf, Africa, Europe and the US.
Yes. Code, designs and documentation are yours, in your repositories, from day one.
Yes — most projects are mixed teams. We follow your tools and rituals, or bring ours if you have none.
Yes. You can add our developers to your own team on a monthly contract through staff augmentation, take a dedicated team that works only on your product, or hand us the whole project with a fixed estimate after discovery. Our Talent & Staff Augmentation page explains how hiring works. How hiring developers through us works.
Yes. We work with clients in 14 countries, including the UAE and the UK. Our engineers are in India: their day overlaps about 7.5 hours with Dubai and 6.5 with Nairobi, we shift hours for UK and US teams, and we invoice in INR, USD, AED, GBP or EUR. How working with us from abroad works.
Guides on custom software
Related services
Let's talk about custom software.
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