Privacy Policy

This policy applies to the Laundry Boys service — the website pages under https://www.effred.com/laundryboys, the Laundry Boys mobile application, our WhatsApp business account, and any pickup, cleaning or delivery we perform for you.

Laundry Boys (also written LaundryBoys) is a service brand owned and operated by Effred Technologies LLP. Effred Technologies LLP is the data fiduciary responsible for the personal data described here. Our registered office is Vill Chakteri, Bazar Baldirai, Musafirkhana, Sultanpur, Uttar Pradesh 227806, India.

We collect only what we need to pick up, clean, return and bill an order.

• Identity and contact data — your name, mobile number, email address and the pickup and delivery addresses you save.
• Order data — the items you hand over, the services you select, item counts, fabric-care notes, pickup and delivery slots, and the photographs our staff take at pickup to record the condition of an item.
• Payment data — the amount, method and status of each payment. Card and UPI credentials are entered directly with our payment gateway; we receive a transaction reference and never store your full card number, CVV or UPI PIN.
• Communications — messages you send us on WhatsApp, email, in-app chat or phone, and our replies, retained so support agents can see the history of an order.
• Device and usage data — app version, device type, operating system, crash logs and the pages or screens you use, so we can fix faults and improve the service.
• Location data — only when you grant the app permission, and only to suggest your pickup address and route a rider to it. You can withdraw the permission in your device settings at any time.

• To create your account, verify your mobile number and keep you signed in.
• To schedule pickups, route riders, process your garments and deliver the order back.
• To send you the status of an order you placed — booking confirmation, pickup, cleaning, out for delivery, and delivery — through the app and, if you have opted in, through WhatsApp.
• To take payment, raise invoices, issue refunds and maintain accounting records.
• To answer support requests and investigate complaints about a specific order.
• To detect fraud, secure our systems and meet legal or tax obligations in India.
• To send offers and promotions — only where you have given separate, specific consent, which you can withdraw at any time.

Laundry Boys uses the WhatsApp Business Platform to send order-related messages under the verified display name Laundry Boys by Effred Technologies from the number +91 92171 75375.

• We message you only after you opt in — by ticking the consent box when you book, by enabling WhatsApp updates in the app, or by messaging our business number first.
• We share your mobile number and the message content with WhatsApp Ireland Ltd. and Meta Platforms so the message can be delivered. Their handling of that data is governed by WhatsApp's own privacy terms.
• We do not sell, rent or share your WhatsApp number with advertisers or unrelated third parties.
• You can stop all messages at any time by replying STOP to our WhatsApp number, by turning WhatsApp updates off in the app, or by writing to us.

The full detail — the categories of message we send, opt-in wording, and opt-out handling — is set out in our WhatsApp Messaging Policy.

We do not sell personal data. We share it only with parties who need it to deliver the service, and only to the extent needed:

• Pickup and delivery partners — your name, phone number, address and pickup slot, so they can reach you.
• Cleaning facilities — the item list and care instructions for your order, without your contact details where they are not required.
• Payment gateways and banks — the transaction details needed to collect payment or issue a refund.
• Messaging and cloud providers, including WhatsApp and Meta Platforms — the data needed to deliver a message or host our systems.
• Professional advisers, auditors, and law enforcement or regulators where we are legally required to disclose.

Every partner is bound by contract to use the data only for the purpose we give it to them and to keep it confidential.

Account and order records are retained while your account is active and for the period we are required to keep financial records under Indian tax law. Pickup condition photographs are deleted 90 days after an order is delivered unless they are needed for an open dispute. Support conversations are retained for 24 months. When a retention period ends, data is deleted or irreversibly anonymised.

Under the Digital Personal Data Protection Act, 2023 and other applicable Indian law, you may:

• Ask for a copy of the personal data we hold about you and a summary of how it is processed.
• Ask us to correct data that is inaccurate, or complete data that is missing.
• Ask us to erase data we no longer need for the purpose it was collected for.
• Withdraw a consent you previously gave — including consent to WhatsApp updates or marketing — without affecting the lawfulness of what we did before you withdrew it.
• Nominate another person to exercise these rights on your behalf in the event of death or incapacity.
• Raise a grievance with us and, if unresolved, with the Data Protection Board of India.

Write to laundryboys@effred.com to exercise any of these. We respond within 30 days and may ask you to verify your identity first.

Data is transmitted over encrypted connections and stored on access-controlled infrastructure. Access is limited to staff who need it for their role, logged, and reviewed. No system is perfectly secure — if a breach affects your data we will notify you and the Data Protection Board of India as the law requires.

Laundry Boys is not directed at children under 18. We do not knowingly create accounts for them. If you believe a child has given us personal data, write to us and we will delete it.

We update this policy when the service or the law changes. The effective date at the top of this page always reflects the current version. Material changes are announced in the app and, where you have opted in, on WhatsApp before they take effect.

For any privacy question, request or complaint about Laundry Boys, contact Effred Technologies LLP:

• Email: laundryboys@effred.com
• Phone: +91 88538 14531
• Post: Effred Technologies LLP, Suncity Success Tower, Golf Course Ext Rd, The Close South, Sector 65, Gurugram, Haryana 122101, India